:root {
  --ink: #0a0a0a;
  --paper: #f4f4f4;
  --muted: #777478;
  --line: #d8d6d8;
  --brand: #d608d6;
  --link: #89a943;
  --max: 1100px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--ink); color: #222; font-family: "Avenir Next", Avenir, "Helvetica Neue", Arial, sans-serif; font-size: 16px; line-height: 1.55; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
.shell { width: min(calc(100% - 40px), var(--max)); margin-inline: auto; }
.site-header { min-height: 76px; background: #050505; color: #fff; border-bottom: 1px solid #343434; }
.header-inner { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 32px; }
.brand img { width: 250px; }
.nav { display: flex; align-items: center; gap: 34px; }
.nav[hidden] { display: flex; }
.nav a { color: #fff; text-decoration: none; font-size: 14px; }
.nav a:hover, .nav a:focus-visible { color: var(--brand); }
.menu-toggle { display: none; border: 1px solid #777; background: #111; color: #fff; padding: 8px 12px; font: inherit; }
.hero { color: #fff; background: linear-gradient(rgb(0 0 0 / 72%), rgb(0 0 0 / 72%)), url('/assets/site/salon-hero.png') center / cover fixed; }
.hero-inner { min-height: 680px; padding: 96px 0 84px; display: grid; align-content: center; }
.hero-logo { width: min(550px, 74vw); margin: 0 auto 20px; }
.hero h1 { margin: 0; color: var(--brand); text-align: center; font-size: clamp(25px, 3vw, 37px); font-weight: 400; }
.hero-lede { margin: 20px auto 34px; text-align: center; font-size: clamp(18px, 2vw, 24px); }
.signup { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 8px; width: min(760px, 100%); margin: 0 auto 64px; }
.signup label { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }
.signup input, .signup button { min-height: 44px; border-radius: 0; border: 2px solid #eee; padding: 10px 16px; font: inherit; }
.signup button { color: #700070; border-color: #e97de9; background: rgb(245 137 245 / 85%); cursor: pointer; }
.signup button:hover, .signup button:focus-visible { color: #fff; background: #d608d6; }
.form-status { grid-column: 1 / -1; margin: 4px 0 0; min-height: 1.5em; text-align: center; color: #fff; }
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 46px; }
.pillar h2 { margin: 0 0 10px; font-size: 21px; font-weight: 400; }
.pillar h2 strong { font-weight: 700; }
.pillar p { margin: 0; font-size: 14px; line-height: 1.55; }
.store-band { background: #706e70; color: #0b0b0b; padding: 24px 20px 28px; text-align: center; }
.store-band h2 { margin: 0 0 8px; font: 300 30px/1.1 "Oswald", "Arial Narrow", sans-serif; }
.store-badges { display: flex; flex-direction: column; align-items: center; gap: 8px; }
.store-badges img { width: 210px; max-height: 66px; object-fit: contain; }
.content { background: var(--paper); min-height: 58vh; padding: 56px 0 80px; }
.page-title { margin: 0 0 36px; text-align: center; font-size: clamp(30px, 5vw, 56px); line-height: 1.1; font-weight: 300; text-transform: uppercase; }
.page-intro { max-width: 780px; margin: -18px auto 44px; text-align: center; color: #555; }
.wide-hero { width: 100%; max-height: 465px; object-fit: cover; margin-bottom: 44px; }
.professional-types { display: grid; grid-template-columns: 1fr 1fr; gap: 42px; }
.type-card { background: #fff; border-top: 4px solid var(--brand); }
.type-card img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; }
.type-card-copy { padding: 28px; }
.type-card h2 { margin: 0 0 10px; font-weight: 300; }
.button { display: inline-block; margin-top: 10px; padding: 10px 18px; background: #151515; color: #fff; text-decoration: none; }
.button:hover, .button:focus-visible { background: var(--brand); }
.directory-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 34px 24px; }
.person-card { text-align: center; }
.person-card img { width: 152px; aspect-ratio: 1; border-radius: 50%; object-fit: cover; margin: 0 auto 15px; filter: grayscale(100%); }
.person-card h2 { margin: 0 0 3px; font-size: 18px; }
.person-card p { margin: 0; color: #777; font-size: 12px; text-transform: uppercase; letter-spacing: .08em; }
.person-card a { text-decoration: none; }
.profile-layout { display: grid; grid-template-columns: 280px 1fr; gap: 54px; align-items: start; }
.profile-photo { width: 250px; aspect-ratio: 1; object-fit: cover; border-radius: 50%; filter: grayscale(100%); }
.contact-card { margin-top: 24px; padding-top: 20px; border-top: 1px solid #bbb; font-size: 14px; }
.profile-copy h1 { margin: 0; font-size: clamp(36px, 6vw, 68px); font-weight: 300; }
.role { color: var(--brand); text-transform: uppercase; letter-spacing: .1em; font-size: 13px; }
.profile-copy blockquote { margin: 18px 0; padding-left: 20px; border-left: 3px solid var(--brand); }
.gallery { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 34px; }
.gallery img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.blog-header { background: #fff; }
.blog-header img { width: 100%; max-height: 350px; object-fit: cover; }
.blog-layout { display: grid; grid-template-columns: minmax(0, 1fr) 280px; gap: 56px; }
.post-list article { padding-bottom: 42px; margin-bottom: 42px; border-bottom: 1px solid #ccc; }
.post-list h2, .article h1 { margin: 0 0 6px; text-transform: uppercase; font-weight: 300; line-height: 1.15; }
.post-list h2 { font-size: clamp(27px, 4vw, 42px); }
.post-list h2 a { text-decoration: none; }
.meta { color: #777; font-size: 13px; }
.excerpt { margin-top: 18px; }
.sidebar h2 { margin: 0 0 12px; font-size: 15px; letter-spacing: .08em; }
.sidebar section { margin-bottom: 36px; }
.category-list { display: flex; flex-wrap: wrap; gap: 6px; }
.category-list a { padding: 5px 8px; border: 1px solid #bbb; text-decoration: none; font-size: 12px; }
.pagination { display: flex; gap: 8px; justify-content: center; }
.pagination a { padding: 8px 12px; border: 1px solid #bbb; text-decoration: none; }
.pagination .current { background: #111; color: #fff; }
.article { max-width: 760px; }
.article h1 { font-size: clamp(34px, 6vw, 60px); }
.article-body { margin-top: 34px; }
.article-body img { margin: 24px auto; max-height: 680px; }
.article-body iframe { max-width: 100%; }
.archive-embed, .missing-media { margin: 24px 0; padding: 24px; background: #e5e5e5; border-left: 3px solid var(--brand); }
.archive-embed a { color: #5d6d25; }
.privacy { max-width: 820px; }
.privacy h2, .privacy h3 { margin-top: 32px; }
.archive-case-study { background: #0b0b0b; color: #f0eef0; }
.archive-main { background: #0b0b0b; overflow: hidden; }
.archive-main a { color: #ef82e9; }
.archive-shell { width: min(calc(100% - 48px), 1200px); margin-inline: auto; }
.archive-hero { min-height: calc(100dvh - 76px); display: grid; grid-template-columns: 1.05fr .95fr; align-items: center; gap: 6vw; padding: 72px 0; }
.archive-kicker { margin: 0 0 18px; color: #e464df; font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.archive-hero h1 { max-width: 760px; margin: 0; font-size: clamp(52px, 7.5vw, 108px); font-weight: 300; line-height: .94; letter-spacing: -.045em; }
.archive-hero .lead { max-width: 620px; margin: 28px 0; color: #c2bec2; font-size: clamp(18px, 2vw, 24px); }
.archive-jump { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: 32px; }
.archive-jump a { padding-bottom: 4px; border-bottom: 1px solid #775075; color: #f0eef0; text-decoration: none; }
.archive-hero-visual { position: relative; min-height: 610px; }
.archive-hero-visual .hero-poster { position: absolute; inset: 4% 0 4% 15%; width: 85%; height: 92%; object-fit: cover; box-shadow: 0 30px 90px rgb(0 0 0 / 58%); }
.archive-hero-visual .hero-phone { position: absolute; right: 68%; bottom: 0; width: 38%; max-height: 70%; object-fit: cover; object-position: top; border: 1px solid #373337; box-shadow: 0 24px 60px rgb(0 0 0 / 70%); }
.archive-metrics { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid #363236; border-bottom: 1px solid #363236; }
.archive-metric { padding: 34px 22px; border-right: 1px solid #363236; }
.archive-metric:last-child { border-right: 0; }
.archive-metric strong { display: block; font-size: clamp(28px, 4vw, 48px); font-weight: 300; line-height: 1; }
.archive-metric span { display: block; margin-top: 9px; color: #999499; font-size: 13px; }
.archive-chapter { padding: 112px 0; border-bottom: 1px solid #292629; }
.archive-chapter-head { max-width: 760px; margin-bottom: 50px; }
.archive-chapter-head h2 { margin: 0 0 18px; font-size: clamp(38px, 6vw, 76px); font-weight: 300; line-height: 1; letter-spacing: -.035em; }
.archive-chapter-head p { max-width: 660px; margin: 0; color: #b8b3b8; font-size: 18px; }
.archive-premise { display: grid; grid-template-columns: .8fr 1.2fr; gap: 60px; align-items: center; }
.archive-premise-copy h3 { margin: 0 0 18px; font-size: clamp(28px, 4vw, 50px); font-weight: 300; }
.archive-premise-copy p { color: #b8b3b8; }
.archive-premise img { width: 100%; }
.archive-flow { width: 100%; padding: 18px; background: #fff; }
.archive-flow-note { max-width: 760px; margin: 24px 0 0 auto; color: #aaa5aa; }
.screen-gallery { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.screen-gallery figure { margin: 0; }
.screen-gallery img { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; object-position: top; background: #181618; border: 1px solid #2f2b2f; }
.screen-gallery figcaption { margin-top: 9px; color: #9c979c; font-size: 13px; }
.archive-evolution { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 22px; }
.archive-evolution figure { margin: 0; background: #fff; }
.archive-evolution img { width: 100%; height: 100%; object-fit: contain; }
.archive-brand-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 22px; }
.archive-brand-grid figure { margin: 0; overflow: hidden; background: #181618; }
.archive-brand-grid img { width: 100%; height: 100%; object-fit: cover; }
.archive-brand-grid .brand-wide { grid-row: span 2; min-height: 610px; }
.archive-brand-grid .brand-mark { min-height: 290px; }
.archive-brand-grid .brand-campaign { min-height: 290px; }
.archive-comparison { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; }
.archive-comparison h3 { margin: 0 0 24px; font-size: 27px; font-weight: 400; }
.archive-comparison ul { list-style: none; padding: 0; margin: 0; }
.archive-comparison li { padding: 16px 0; border-bottom: 1px solid #332f33; color: #beb9be; }
.archive-comparison li strong { color: #f0eef0; }
.archive-verdict { margin-top: 50px; padding: 28px 32px; border-left: 4px solid #d608d6; background: #171517; }
.archive-verdict h3 { margin: 0 0 8px; font-size: 24px; }
.archive-verdict p { margin: 0; color: #b8b3b8; }
.archive-timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid #363236; }
.archive-year { min-height: 220px; padding: 28px 26px; border-right: 1px solid #363236; }
.archive-year:last-child { border-right: 0; }
.archive-year strong { color: #e464df; font-size: 31px; font-weight: 300; }
.archive-year p { color: #aaa5aa; }
.site-footer { background: #050505; color: #fff; }
.footer-main { display: grid; grid-template-columns: 1.3fr .8fr 1fr 1.2fr; gap: 36px; padding: 44px 0; }
.site-footer h2 { font-size: 15px; margin: 0 0 14px; }
.site-footer ul { list-style: none; margin: 0; padding: 0; }
.site-footer li { margin: 5px 0; }
.site-footer a { color: var(--link); text-decoration: none; font-size: 13px; }
.socials { display: grid; grid-template-columns: repeat(3, 34px); gap: 12px; }
.socials img { width: 34px; height: 34px; border-radius: 50%; filter: grayscale(100%); }
.footer-logo { width: 190px; margin-bottom: 12px; }
.footer-bottom { background: #3f3f3f; padding: 16px 0; text-align: center; font-size: 11px; }
.footer-bottom a { font-size: inherit; }
.skip-link { position: absolute; left: -9999px; top: 8px; z-index: 4; padding: 10px; background: #fff; color: #111; }
.skip-link:focus { left: 8px; }

@media (max-width: 860px) {
  .hero { background-attachment: scroll; }
  .directory-grid { grid-template-columns: repeat(3, 1fr); }
  .blog-layout { grid-template-columns: 1fr; }
  .sidebar { border-top: 1px solid #bbb; padding-top: 32px; }
  .archive-hero { grid-template-columns: 1fr; }
  .archive-hero-visual { min-height: 520px; }
  .archive-premise { grid-template-columns: 1fr; }
  .archive-brand-grid { grid-template-columns: 1fr 1fr; }
  .archive-brand-grid .brand-wide { grid-column: 1 / -1; grid-row: auto; min-height: auto; }
  .archive-comparison { gap: 36px; }
  .archive-timeline { grid-template-columns: 1fr 1fr; }
  .archive-year:nth-child(2) { border-right: 0; }
  .archive-year:nth-child(-n+2) { border-bottom: 1px solid #363236; }
  .footer-main { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 680px) {
  .header-inner { min-height: 68px; flex-wrap: wrap; padding-block: 10px; }
  .brand img { width: 205px; }
  .menu-toggle { display: block; }
  .nav { width: 100%; flex-direction: column; align-items: flex-start; gap: 0; padding-bottom: 10px; }
  .nav[hidden] { display: none; }
  .nav a { width: 100%; padding: 10px 0; border-top: 1px solid #333; }
  .hero-inner { min-height: auto; padding: 72px 0 58px; }
  .signup, .pillars, .professional-types, .profile-layout { grid-template-columns: 1fr; }
  .signup { margin-bottom: 48px; }
  .pillars { gap: 28px; }
  .profile-photo { width: 210px; }
  .directory-grid { grid-template-columns: repeat(2, 1fr); }
  .gallery { grid-template-columns: repeat(2, 1fr); }
  .archive-shell { width: min(calc(100% - 32px), 1200px); }
  .archive-hero { min-height: auto; padding: 64px 0 80px; }
  .archive-hero h1 { font-size: clamp(49px, 15vw, 72px); }
  .archive-hero-visual { min-height: 430px; }
  .archive-hero-visual .hero-poster { inset: 6% 0 2% 12%; width: 88%; }
  .archive-hero-visual .hero-phone { right: 63%; width: 43%; }
  .archive-metrics { grid-template-columns: 1fr 1fr; }
  .archive-metric:nth-child(2) { border-right: 0; }
  .archive-metric:nth-child(-n+2) { border-bottom: 1px solid #363236; }
  .archive-chapter { padding: 80px 0; }
  .screen-gallery { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 18px; }
  .screen-gallery figure { min-width: 76vw; scroll-snap-align: start; }
  .archive-evolution, .archive-brand-grid, .archive-comparison { grid-template-columns: 1fr; }
  .archive-brand-grid .brand-wide, .archive-brand-grid .brand-mark, .archive-brand-grid .brand-campaign { min-height: auto; }
  .archive-timeline { grid-template-columns: 1fr; }
  .archive-year, .archive-year:nth-child(2) { border-right: 0; border-bottom: 1px solid #363236; }
  .footer-main { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}